“I can’t fault Zinc really, it’s been a seamless process. We don’t even have to think about it really, which is a good thing.”
People Operations Specialist
Social media checks
Protect your reputation and make smart, risk-free hiring choices with Zinc’s unbiased social media checks.
Trusted & loved by
Why conduct a social media check?
Social media checks help verify that your candidates are the right fit for your business. They are a vital step to protect your company's reputation and make unbiased, systematic and actionable hiring decisions.
Peace of Mind
Protect your company's reputation
Conduct reliable social media checks for core risk factors including prejudice, drugs and alcohol, disparaging content and nine more risk categories.
full coverage
Across all major platforms
Get complete screening coverage for checks across all major platforms, including Facebook, Instagram, LinkedIn, TikTok, X and Reddit.
Privacy First
A superior candidate experience
Zinc offers a non-invasive approach to social media checks by only flagging concerning activity. Get real insights into candidate behaviour while creating a more transparent checking experience and maintaining a positive workplace for all staff.
How it works
Profile Identification: With the candidate’s consent, Zinc identifies associated social media profiles across LinkedIn, Facebook, Reddit, TikTok, Pinterest, Twitter (X), and Instagram.
Content Analysis: Each identified profile is analysed for potential risk factors, focusing on specific types of content that could raise concerns.
Risk Flagging: Posts are flagged on your Zinc report if they contain content related to the following categories: disparaging remarks, drug/alcohol mentions, nudity, prejudice, offensive gestures, suggestive material, weapons, drug images, graphic imagery, political/government statements, profanity, self-harm, or threats.
Explore our features
Automated checks
ATS integrations
Integrate our checks into your ATS or HRIS.
Global coverage
Effortlessly run compliant checks across Facebook, Instagram, TikTok, X (formerly twitter), Reddit and Pinterest
Tailored packages
Curate a checking package for specific countries or regulation. Or have one globally consistent range of checks.
Simple and secure
Simple and secure checks, helping you make safer hiring decisions.
Elevated experiences
Custom brand your candidate's flows and choose light or dark mode. Candidate's can easily submit checks from any device.
Compliant
Fully compliant with Global & EU law.
Tier 1 registered with the ICO.
Tier 1 registered with the ICO.
Integrations
Direct ATS integrations. Get in touch and we'll set you up for free.
Support
Instant live chat support from the Zinc team around the clock.
Robust
Robust service that's relied upon by regulated businesses globally.
FAQs
Find answers to common questions about our social media checks and processes.
What is a social media background check?
A social media background check is a type of candidate screening that reviews the social media activity and profiles linked to your prospective hire. This check assesses for core risk factors including prejudice, drugs and alcohol and disparaging content, so you can learn more about your candidate, make informed hiring decisions and protect your company’s reputation.
What social media platforms can Zinc check?
Zinc can automatically check for content that concerns all major social media platforms, including Facebook, Instagram, LinkedIn, TikTok, X and Reddit.
How far does a social media check go?
Social media checks at Zinc can verify up to seven years’ worth of candidate history across public social media channels.
Why are social media background checks used?
Social media background checks are used as an unbiased way to identify candidate red flags, including illegal activity, hate speech, or violence. They can help assess a candidate’s public profile and indicate if hiring them would pose a risk to the company’s reputation, employee work environment, or business outcomes.
Social media checks typically flag:
- Unlawful activity like drug use, underage drinking, or criminal behaviour
- Racist content, sexism, or hate speech
- Violence or aggression
- Extreme views
Loved by customers and candidates
“I can’t shout about Zinc enough, because it really has revolutionised the way we work. The level of time and effort we need to put in has dramatically reduced.”
Talent Partner
“With Zinc we click a button, and it just runs.”
HR Operations Specialist
“Zinc almost feels too good to be true, it's so affordable, smart, quick, and hassle-free.”
Talent Lead
“It's quick and it just happens.”
Compliance coordinator
“We can click a button and everything is done for us, we will never go back to manual reference checking.”
Talent acquisition manager
