Social media checks
Protect your reputation and make smart, risk-free hiring choices with Zinc’s unbiased social media checks.
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Why conduct a social media check?
Social media checks help verify that your candidates are the right fit for your business. They are a vital step to protect your company's reputation and make unbiased, systematic and actionable hiring decisions.
Protect your company's reputation
Conduct reliable social media checks for core risk factors including prejudice, drugs and alcohol, disparaging content and nine more risk categories.
Across all major platforms
Get complete screening coverage for checks across all major platforms, including Facebook, Instagram, LinkedIn, TikTok, X and Reddit.
A superior candidate experience
Zinc offers a non-invasive approach to social media checks by only flagging concerning activity. Get real insights into candidate behaviour while creating a more transparent checking experience and maintaining a positive workplace for all staff.
How it works
Profile Identification: With the candidate’s consent, Zinc identifies associated social media profiles across LinkedIn, Facebook, Reddit, TikTok, Pinterest, Twitter (X), and Instagram.
Content Analysis: Each identified profile is analysed for potential risk factors, focusing on specific types of content that could raise concerns.
Risk Flagging: Posts are flagged on your Zinc report if they contain content related to the following categories: disparaging remarks, drug/alcohol mentions, nudity, prejudice, offensive gestures, suggestive material, weapons, drug images, graphic imagery, political/government statements, profanity, self-harm, or threats.
Explore our features
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FAQs
Find answers to common questions about our social media checks and processes.
A social media background check is a type of candidate screening that reviews the social media activity and profiles linked to your prospective hire. This check assesses for core risk factors including prejudice, drugs and alcohol and disparaging content, so you can learn more about your candidate, make informed hiring decisions and protect your company’s reputation.
Zinc can automatically check for content that concerns all major social media platforms, including Facebook, Instagram, LinkedIn, TikTok, X and Reddit.
Social media checks at Zinc can verify up to seven years’ worth of candidate history across public social media channels.
Social media background checks are used as an unbiased way to identify candidate red flags, including illegal activity, hate speech, or violence. They can help assess a candidate’s public profile and indicate if hiring them would pose a risk to the company’s reputation, employee work environment, or business outcomes.
Social media checks typically flag:
- Unlawful activity like drug use, underage drinking, or criminal behaviour
- Racist content, sexism, or hate speech
- Violence or aggression
- Extreme views
Loved by the customers and candidates
Philip Stephens
People Operations Specialist
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