“I can’t fault Zinc really, it’s been a seamless process. We don’t even have to think about it really, which is a good thing.”
People Operations Specialist
Social media checks
Zinc lets you make confident hiring choices with unbiased, privacy-first social media background checks. Effortlessly assess candidate risk, protect your company’s reputation, and ensure candidates are the right fit for your business.
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Why conduct a social media background checks?
Social media checks help you avoid that dreaded “Wait, they said what?” moment after you’ve onboarded a new hire. Zinc’s social media checks scan publicly available content to reduce your risk and ensure a positive working environment for your whole team.
“[Zinc] has really changed my job completely. Since I’m spending less time reviewing background checks — I’m literally just sending them off and then double-checking they’re saved and whether I need to do anything — I’ve actually been able to work on projects the past couple months.”
Rosie Shepherd
HR Operations Coordinator
Key benefits of Zinc’s social media checks
Peace of Mind
No guesswork
Remove the uncertainty from hiring decisions. Zinc’s social media screening check scans for key risk factors across 11 categories including prejudice, drug or alcohol misuse, violence, and more.
full coverage
Coverage across all major platforms
Go beyond the basics. Zinc checks every major social platform, including Facebook, Instagram, LinkedIn, TikTok, X, and Reddit, to give you a true 360° view of each candidate’s public online presence. No blind spots, no surprises.
Privacy First
Privacy first. Always.
Candidate experience matters. Zinc’s social media checks are designed to be non-invasive, only flagging genuinely concerning behaviour. You get the information you need, while your candidates enjoy a transparent, respectful process.
How Zinc’s social media checks work
Zinc’s social media checks prioritise privacy for candidates and reduce risk for employers. Adding social media checks to your screening process helps you build a safe and secure work environment for all employees:
Add candidate details and request a social media check as part of your overall check package.
Zinc’s automated software scans all public social media accounts, looking for 11 key risk factors.
Once complete, we’ll send a notification to your inbox and integrated ATS or HRIS.
FAQs for social media checks
Find answers to common questions about our social media checks and processes.
What is a social media background check?
A social media background check is a type of candidate screening that reviews the social media activity and profiles linked to your prospective hire. This check assesses for core risk factors including prejudice, drugs and alcohol and disparaging content, so you can learn more about your candidate, make informed hiring decisions and protect your company’s reputation.
What social media platforms can Zinc check?
Zinc can automatically check for content that concerns all major social media platforms, including Facebook, Instagram, LinkedIn, TikTok, X and Reddit.
Why are social media background checks used?
Social media background checks are used as an unbiased way to identify candidate red flags, including illegal activity, hate speech, or violence. They can help assess a candidate’s public profile and indicate if hiring them would pose a risk to the company’s reputation, employee work environment, or business outcomes.
Social media checks typically flag:
- Unlawful activity like drug use, underage drinking, or criminal behaviour
- Racist content, sexism, or hate speech
- Violence or aggression
- Extreme views
Loved by customers and candidates
“I can’t shout about Zinc enough, because it really has revolutionised the way we work. The level of time and effort we need to put in has dramatically reduced.”
Talent Partner
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HR Operations Specialist
“Zinc almost feels too good to be true, it's so affordable, smart, quick, and hassle-free.”
Talent Lead
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Compliance coordinator
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